Sidney Crosby, Wine and The Hockey Zen

Hockey used to be the quintessential beer sport, right?  It’s true. I mean think about it.  Would any self respecting hockey fan ever have been caught dead with a glass of wine watching a game with friends who actually knew him?  But it’s beginning to happen.  Don’t adjust your set.  What your starting to see, and right out in the open, is conspicuous, liberal vino consumption.  And you know one of the final hurdles to wider fan acceptance is cleared when Zen Masters Chris and Adrian Nadeau of The Hockey Zen bring it right out on the ice front and center.  We have a clip.

There’s no question about the wine adding to the overall interest of that conversation.  Nice job boys and props to both of you for using some cool Riedel glasses. And it’s a fact that you added to your wine street cred with the recent appearance on WLTV with Gary.

We’re thinking that if wine is to go the distance, in not just the NHL but the broader hockey world culture, it has to have a big name attached to it.  So I’m reaching out to Sidney Crosby.  It’s you, Dude.  You’re the guy that could single handily make it massively cool to be an oenophile loving the puck.  Gretzky’s already all over this.  He’s had the wine identity down for a long time now.  Sidney, you’re young, gorgous and apparently still grappling with priorities.  Sid the Kid might just love the game more than the girlfriend right now.   You take that Cup to bed and not a glass?  It’s all still apparently going down for him so where to fit wine into his thirst equation is still a bit off center.  One thing, however,  is certain for me about this situation Sid and that is that one little 750ml bottle would leave for a lot more room in your bed.  You could, ahh, sleep better..

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  • Thanks for the shout out and fun post. I think it's time for us to do our part and get Sid the Kid on board. Maybe next time we see someone drinking from the Stanley Cup it will be a bottle of Cabernet Sauvignon and not a Budweiser.
  • If anybody can make that happen it is you guys. Let's just try and make sure that the Cabernet Sauvignon he is drinking from the Stanley Cup is a Sacre Bleu. :)
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